Amanda Scherer reveals blueprints for building subscriber loyalty at ICA Annual Meeting
Session will show how innovative strategies and software unlock the power of data to transform fiber services and deepen community connections
- Speakers: Amanda Scherer, director, solutions marketing, Adtran
- Topics: Fiber to the subscriber: Cultivating brand loyalty
- When: Tuesday, March 26, 10:45 a.m. CT
- Where: Iowa Communications Alliance Annual Meeting and Expo, Community Choice Credit Union Convention Center, Des Moines, Iowa, USA, https://www.iacommunicationsall.org/2024-annual-meeting-expo
In today’s dynamic fiber landscape, operators must evolve from simply being providers of fiber-to-the-home services into architects of comprehensive fiber experiences that subscribers want. This means cultivating loyalty through enhanced customer-centric Wi-Fi offerings, marketing initiatives that are finely tuned to local dynamics and through active community engagement. To achieve this, leveraging partnerships and maximizing software is key.
In this session, Amanda Scherer will explore current trends and best practices in utilizing subscriber analytics and community data. This strategic application of data enables the customization of Wi-Fi services and additional offerings, while also empowering operators to design highly personalized marketing campaigns for greater effectiveness. Amanda will also illustrate how in-depth community insights can pave the way for tailored marketing strategies and enhance community engagement, driving a deeper connection with subscribers.