Amanda Halvorson leads discussion on how AI is reshaping broadband marketing at Regional Fiber Connect
Session will explore how service providers can use AI to strengthen marketing programs while keeping human expertise at the center
- Speakers: Amanda Halvorson, senior director of business development at Adtran (moderator); Joe Baeumel, VP of business development and partner strategy at KGPCo; Stephanie Foulds, VP of marketing at Fibernow; Amber Rodriguez, senior director of marketing at Surf Internet
- Topics: AI and the marketing paradigm: Where, when and how
- When: Tuesday, October 27, 2026, 11:20 a.m. EDT
- Where: Regional Fiber Connect, Savannah, Georgia, USA https://www.edgereg.net/er/EventHomePage/CustomPage.jsp?ActivityID=43907&ItemID=142588
Artificial intelligence is changing how service providers approach marketing, from customer acquisition and audience targeting to content creation and offer development. By helping teams uncover insights from data, better understand customer needs and refine offers for specific use cases, AI has the potential to improve targeting, personalize engagement and strengthen marketing outcomes.
In this session, Amanda Halvorson will moderate a discussion with industry experts on the practical applications of AI in broadband marketing. The panel will explore how service providers can use AI to better understand customers, refine go-to-market strategies and create more compelling content, while examining the areas where human expertise, creativity and judgment remain essential.