Amanda Scherer hosts broadband marketing seminar at Level Up 2025
Discussion to explore real-world strategies for maximizing marketing impact on a limited budget
- Speakers: Amanda Scherer, director of solutions marketing at Adtran (moderator); Marcie Boerner, CEO/GM at Webster-Calhoun Cooperative Telephone Association
- Topics: Marketing on a budget (and with a small staff)
- When: Tuesday, March 25, 9:45 a.m. CT
- Where: Level Up - Iowa Communications Alliance Annual Meeting and Expo 2025, Community Choice Convention Center, Des Moines, Iowa, USA
https://ioca.memberclicks.net/assets/Annual_Meeting/2025_AME/2025-AME-RegistrationGuide-v8.pdf
As fiber broadband becomes the standard, service providers must find creative ways to engage subscribers, drive revenue and differentiate their offerings – all while working with lean teams and tight budgets. But how can smaller providers make the most of their resources and still deliver high-impact marketing?
In this session, Amanda Scherer moderates a discussion with Marcie Boerner of Webster-Calhoun Cooperative Telephone Association on optimizing marketing efforts with limited resources. The debate will cover practical, cost-efficient strategies that enhance the subscriber experience, leverage partnerships and maximize returns without breaking the bank.