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Amanda Scherer hosts broadband marketing seminar at Level Up 2025

Discussion to explore real-world strategies for maximizing marketing impact on a limited budget

  • Speakers: Amanda Scherer, director of solutions marketing at Adtran (moderator); Marcie Boerner, CEO/GM at Webster-Calhoun Cooperative Telephone Association
  • Topics: Marketing on a budget (and with a small staff)

As fiber broadband becomes the standard, service providers must find creative ways to engage subscribers, drive revenue and differentiate their offerings – all while working with lean teams and tight budgets. But how can smaller providers make the most of their resources and still deliver high-impact marketing?

In this session, Amanda Scherer moderates a discussion with Marcie Boerner of Webster-Calhoun Cooperative Telephone Association on optimizing marketing efforts with limited resources. The debate will cover practical, cost-efficient strategies that enhance the subscriber experience, leverage partnerships and maximize returns without breaking the bank.