Greg Luhman outlines strategies for broadband subscriber engagement and marketing at ComPulse 2026
Session will explore how software and subscriber insights help providers target audiences, boost campaigns and support long-term revenue growth
- Speakers: Greg Luhman, business development manager at Adtran
- Topics: Software for targeting and marketing to the modern subscriber
- When: Thursday, August 27, 3:15 p.m. EDT
- Where: ComPulse 2026, Crystal Mountain Resort, Thompsonville, Michigan, USA https://mibroadband.org/events/2026compulse-ctfwr
Broadband providers face growing pressure to differentiate their services, attract new subscribers and build lasting customer relationships. Yet broad, one-size-fits-all campaigns can miss the mark with consumers who increasingly expect relevant offers tailored to their needs. By turning subscriber data into actionable insights, providers can identify opportunities more effectively, make better use of marketing resources and improve campaign performance.
In this session, Greg Luhman will examine how data-driven software tools can help service providers better understand subscriber needs, segment audiences and develop more targeted marketing strategies. He’ll explore how a more informed approach to subscriber engagement can support customer acquisition, strengthen retention and create new opportunities for sustainable revenue growth.