Mark Ogden tackles vendor exit risks at the Rural Wireless Infrastructure Summit 2025
Session will use real-world examples to explore how rural carriers can respond when key suppliers exit the market or cease offering essential solutions
- Speakers: Mark Ogden, regional VP of sales at Adtran; Majed B. Habbal, director of product management – mobility and roaming at Transaction Network Services (moderator); Jamie Gibson, VP of sales engineering at Ribbon Communications; Javier Martín, CEO at Summa Networks
- Topics: Technical challenges and uncertainties when vendors exit the ecosystem
- When: Thursday, June 26, 12 p.m. MDT
- Where: Rural Wireless Infrastructure Summit, Grand Summit Hotel, Park City, Utah, USA https://rinawireless.com/summit/
Changes in vendor strategy – whether due to market shifts, product discontinuations or supply chain constraints – can create significant challenges for rural carriers. When a key supplier exits a segment or ceases support for critical equipment, providers must quickly adapt to avoid service disruptions, rollout delays and operational strain. Even with strong partnerships, unexpected shifts in vendor roadmaps can leave small carriers scrambling to maintain continuity.
In this session, Mark Ogden, Jamie Gibson and Javier Martín will explore real-world scenarios where vendors have stepped in during moments of uncertainty to help carriers sustain operations and protect network investments. The panel will share lessons learned and discuss how providers can leverage open and interoperable technology to build resilience against future vendor transitions.