Skip to main content

Ash Brown hosts ISP brand strategy panel at Fiber Connect 2025

Session will highlight how fiber broadband marketers can harness customer insights to enhance messaging and build loyalty

  • Speakers: Ash Brown, senior director of field and partner marketing at Adtran (moderator); Shiloh Vance, director of marketing at INDATEL Services; Karen Tarzon, director of brand strategy and content marketing at Brightspeed; Amber Rodriguez, senior director of growth marketing at Surf Internet; Leah Chambers, VP of sales and marketing at IdeaTek
  • Topics: Building a brand with your biggest asset – your customers!

  • When: Sunday, June 1, 3:40 p.m. CT
  • Where: Where: Fiber Connect 2025, Gaylord Opryland Resort & Convention Center, Nashville, Tennessee, USA https://fiberconnect2025.eventscribe.net/index.asp

In today’s highly competitive broadband market, a strong brand isn’t crafted solely by your marketing team, it’s co-created with your customers. Listening closely to what they say and integrating feedback into brand strategies can have a transformative impact. By putting customer needs and experiences at the center of your efforts, you can build a brand that truly stands out.

In this session, Ash Brown will moderate a discussion on the power of customer feedback, highlighting a range of strategies that turn insight into impact. A panel featuring marketing leaders from leading fiber networking companies will explain how to interpret and act on feedback, shape messaging and build lasting customer trust.