Ash Brown hosts ISP brand strategy panel at Fiber Connect 2025
Session will highlight how fiber broadband marketers can harness customer insights to enhance messaging and build loyalty
- Speakers: Ash Brown, senior director of field and partner marketing at Adtran (moderator); Shiloh Vance, director of marketing at INDATEL Services; Karen Tarzon, director of brand strategy and content marketing at Brightspeed; Amber Rodriguez, senior director of growth marketing at Surf Internet; Leah Chambers, VP of sales and marketing at IdeaTek
- Topics: Building a brand with your biggest asset – your customers!
- When: Sunday, June 1, 3:40 p.m. CT
- Where: Where: Fiber Connect 2025, Gaylord Opryland Resort & Convention Center, Nashville, Tennessee, USA https://fiberconnect2025.eventscribe.net/index.asp
In today’s highly competitive broadband market, a strong brand isn’t crafted solely by your marketing team, it’s co-created with your customers. Listening closely to what they say and integrating feedback into brand strategies can have a transformative impact. By putting customer needs and experiences at the center of your efforts, you can build a brand that truly stands out.
In this session, Ash Brown will moderate a discussion on the power of customer feedback, highlighting a range of strategies that turn insight into impact. A panel featuring marketing leaders from leading fiber networking companies will explain how to interpret and act on feedback, shape messaging and build lasting customer trust.