My ADTRAN

PLATFORM ECONOMY

An open debate on the future of service providers




PLATFORM
ECONOMY


An open debate on the future of service providers




PLATFORM ECONOMY

An open debate on the future of service providers







From Apple to Uber: the new economics of ‘platforms’ is setting the mould for the digital economy, transforming the future for businesses old and new.

As service providers begin the move from hardware-restrained to software-defined services - mirroring the transformation already achieved by the Internet giants - there comes a fork in the road. Turn left for some very big operational efficiencies - but mostly business as usual. Turn right for a new mindset and a transformational business opportunity - to become a platform.

ADTRAN is a leader in the field, with a uniquely informed perspective on what this software-defined revolution makes possible for telcos and MSOs. Any transformation depends on more than technology. Our industry needs to examine and understand the broad opportunities, as well as the specific threats. We need to gauge the shift needed in mindsets and skill-sets. The regulatory environments needs to be supportive. And so on.

We aim to promote and support the full width of the debate. The discussion starts here…



Laura Reillier

Demystifying Platform Strategy: Five key questions answered

Laure Reillier is an advisor to disruptive, high growth platform businesses at Launchworks & Co and author of “Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business.” We asked Laure to overview the choices and challenges confronting service providers as they seek to understand the potential and threats of the platform economy.

Read Laure's Blog



Gary Bolton

The Great Telecom Platform debate.

What’s the future of service providers – telecom and cable companies – in the emerging platform economy? Connectivity and mobility are fundamental, for sure. But right now it feels like our industry is just a spectator as the really big changes unfold. No more a participant in that transformation than, say, Goodyear and Continental are in the tectonic shift to autonomous electric vehicles...

Read Gary's Blog Post



Additional Resources

  • All
  • Blogs
  • Books
    • Books
    Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business - Laure Claire Reillier
    Read More
    • Books
    Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You by Geoffrey G. Parker
    Read More
    • Blogs
    Blog: Pipelines, Platforms, and the New Rules of Strategy
    Read More







Contact Us Telcoplatform@adtran.com




#telcoplatform






Alongside the challenges and opportunities faced by all platform businesses, service providers have specific careabouts and needs.

  • Established OTTs currently competing with you for customers’ hearts and wallets
  • Governance of an ecosystem of third party ‘producers’, and ‘consumers’
  • A supportive - or otherwise - regulatory framework
  • A role for your existing ‘pipeline’ lines of business

Here are some expert thoughts on some of those issues. We’d like to hear yours.



R. Scott Raynovich

Taking Telecoms from Pipelines to Platforms

Service providers need to accelerate their move to an open, cloud architecture to enable SD-Access and gain access to the platform model. This will require a large shift in mindset to displace decades of evolution of the “pipeline” business, where service providers introduced one service at a time. The communications industry needs to put more power into the hands of its customers, giving them a platform that enables them to connect to more resources.

Read Scott's Blog Post
Moving Telecom to a Web-scale Platform



Richard Feasey

Do Telco Platforms make Net Neutrality Rules Irrelevant?

Richard Feasey – until recently Group Public Policy Director at Vodafone plc and currently an adviser and lecturer on business strategy - argues that regulators should welcome the development of telco platforms, provided they have support from both to digital producers and consumers.

Read Richard's Blog Post



Vanilla Plus

Digital Maturity Model: A holistic approach to transformation

As margins in existing markets erode and technology such as cloud and 5G create new business models and opportunities, Communications Service Providers (CSPs) now recognise that successful digital transformation requires radical change.

Read Nik's Blog Post



Chris Lewis

From Pipes to a Digital Platform Economy - TM Forum Live Nice 2017

The telecoms industry and its entourage descended on Nice for its annual brushing shoulders with the Cannes film festival in May. Apart from meeting with many senior telecoms and supplier contacts, it is a good barometer for what is happening in the industry. I chaired the Digital Platform Economy & API track on the opening day. Here are my reflections:

Read Chris' Blog Post






Platforms for service providers are only possible because of Software Defined Networking (SDN) and Network Function virtualisation (NFV).

These twinned technologies enable the platform to be open, programmable and scalable. Platform producers are able to innovate continuously and rapidly. And the evolving range of services is simultaneously highly optimised and highly diverse.





Change is Happening Fast



R. Scott Raynovich

CORD - Key to the Telco Cloud

Nothing has the potential to shake up the telecommunications access world more than the Central Office Re-architected as a Data Center (CORD) initiative, which was launched last year by ON.Lab and is now part of the Linux Foundation’s many open-source initiatives to open up communications networks.

Read Scott's Blog Post



R. Scott Raynovich

Defining Software-defined Access

There is a lot of talk about software-defined networks (SDN) and network functions virtualization (NFV). But so far, the discussion has largely left out the access networks — mobile, broadband, and voice connections to the customer — which are crucial to building a full SDN and NFV platform. What exactly is required to build software-defined access (SD-Access)?

Read Scott's Blog Post



Kurt Raaflaub

Applying Data Center Principles to Next-Gen Broadband Architectures

Influenced by the network and services scale and agility that data center networks have achieved over the past decade, telecommunications networks are now applying those same architectural principles to transform the way in which broadband networks are being built going forward. The resultant next generation network drastically streamlines service and application innovation to enable new revenue streams offsetting the increased competition from (Over-the-Top) OTT providers and the cost of maintaining annual double-digit LTE, enterprise and broadband traffic growth.

Read Kurt Blog Post




Additional Resources

  • All
  • Books
  • Brochures
  • White Papers
    • Books
    Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business - Laure Claire Reillier
    Read More
    • Books
    Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You by Geoffrey G. Parker
    Read More
    • Brochures
    Defining The Future Network
    Read More
    • White Papers
    SDN AND NFV:The Path Forward for Broadband Access
    Read More