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ADTRAN

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Stay up to date with all of ADTRAN's news, products and services with posts from the leaders in our industry.

Influenced by the network and services scale and agility that data center networks have achieved over the past decade, telecommunications networks are now applying those same architectural principles to transform the way in which broadband networks are being built going forward. The resultant next generation network drastically streamlines service and application innovation to enable new revenue streams offsetting the increased competition from (Over-the-Top) OTT providers and the cost of maintaining annual double-digit LTE, enterprise and broadband traffic growth.

This week ADTRAN is participating in the Ohio Telecom Association (OTA) Statehouse Day in Columbus, OH. The event brings together Ohio state legislators and service providers such as AT&T, CenturyLink, Frontier, Cincinnati Bell, Verizon, Windstream, ORBA, and more. ADTRAN is pleased to have the opportunity to share examples of the economic benefits Gigabit broadband is bringing to the residents, businesses and students of Ohio.

ADTRAN would like to congratulate Valparaiso, Indiana for being chosen as a semifinalist in the $10 million America’s Best Communities competition, sponsored by Frontier Communications, DISH Network, The Weather Channel and CoBank. The competition is designed to recognize and reward communities that demonstrate vision and entrepreneurial spirit, as well as a commitment to improve lives and stimulate their local economy. We’ve supported and counseled the city in the development of its Community Revitalization Plan and we’re very excited they had been chosen as one of the 15 semifinalists in the competition.

Application and Website Analytics

Application and Website Analytics scour data around which websites people go to, which search terms they enter, which applications they use, which social media they engage in (and for how long), if they buy something, and other relevant data. It’s presented to the customer via user-friendly dashboards, notifications, reports, and APIs that interface with third party CRM, POS and advertising systems. This was originally designed for IT to be able to report on which websites and applications were being used on the network, firewall them – block or allow, bandwidth allocate them, and prioritize them with QOS but has since taken a central role in assessing the on-line behavior of a user on premise.

Presence Analytics

When a Wi-Fi enabled device such as a smart phone or tablet comes within range of a wireless network, it sends a message called a probe request asking for the identity of the network. While probe requests are not used by most Wi-Fi networks if the client device does not associate or connect to the network, these simple transactions from un-associated client devices could yield important information. For example, probe requests could be analyzed to determine how many people are nearby or walking by (passersby), how long the passerby hangs out (dwell), if they come inside the location (visitors), how many passerby vs visitors (capture rate), how long a visitor hangs out (engagement) and if they are new or repeat visitors (loyalty). This brings the same type of metrics that are available to websites to brick-and-mortar facilities.

Introduction

Wi-Fi is now the preferred method of access to the network. More and more applications are moving to the cloud. Consumers are demanding always on anywhere wireless internet access and they are expecting it for free. They see Wi-Fi as just another utility, like water and electricity. They expect it there, they expect it free and they expect it just to work. This possesses a significant challenge for venue owners and service providers alike who were not that long ago, able to charge for Wi-Fi internet access in public venues and share in the revenue. Particularly for the venue owner, what was once a source of revenue has now become a cost. So what are the options for monetizing Wi-Fi without a direct exchange of money?

One of Russia’s largest annual music festivals, Alfa Future People took place in Nizhniy Novgorod, Russia, July 17-18. Alfa Future People is a yearly gathering of some the world’s best music, technology, and recreational events, such as football, laser tag, and others. Technologies such as 3D printers, virtual reality simulations, and the newest in green vehicles, the Tesla, were all on display during the event.

The three day long festival has been growing every year and the number of visitors continues to increase. This year, an estimated 40,000 fans attended the Alfa event. With so many there to enjoy the festivities, having a network capable of handling the thousands of devices with seamless mobile connectivity was absolutely essential.

Our partner NSTel was responsible for deploying ADTRAN Bluesocket vWLAN throughout the festival. Wi-Fi was deployed across more than 150,000 square meters in an open air space. NSTel carried out all the work for Wi-Fi deployment – from network design to construction and installation,

If you missed last week’s Broadband World Forum event in London, there is one technology that stole the show: G.fast. No matter where you turned, what news you read or which conversation you had, BBWF 2015 was all about G.fast. There were real products, real customer performance stories and numerous operators demonstrating the real services that they plan to deliver thanks to this game changing technology.

We have all quickly become accustomed to enjoying and relying on the conveniences of technology. My smart phone tells me the weather and the news, keeps me current on email, connected with my friends on social media, and can summon an Uber ride at the click of a button. How did we ever live without being connected 24/7? I was at a dinner over the weekend and a debate ensued over the name of the plant in the table arrangement. My wife whipped out her smartphone, clicked open an App called “Leafsnap” and instantly settled the debate.

While it’s handy to be able to lock my home remotely and view my property remotely from a webcam, broadband connectivity also promises to solve some serious macro issues such as the environmental challenges of urbanization. “Smart Cities” are at the forefront of this evolution. By leveraging emerging information and communications technology (ICT), these cities are seeing population growth attributed to the resulting increase in economic activity, improved transportation efficiency and an overall enhanced quality of life for its citizens.

The demand for faster Internet connectivity is expanding at a staggering rate. Many industry analysts predict that Internet traffic will increase between 20 and 30 percent each year, and Cisco Visual Networking Index predicts that video traffic will increate to 80% of all IP traffic. Trends contributing to increased bandwidth demand include an increase in the number of connected devices per person and record growth in subscriptions to over-the-top video services, such as Netflix. In addition, the NCTA reports that the cable industry now has more broadband subscribers than video subscribers. With an ever-increasing bandwidth demand, 50 gigabit cities in the US and counting, and tremendous growth in the consumption of over the top video, many operators are looking for ways to reduce OpEx and build an all-fiber, flexible network that will satisfy the growing demand for many years to come.

Kurt Raaflaub

Make no mistake, if you offer a 1 Gigabit-per-second symmetric broadband service you had better be able to deliver the goods. Even when you consider that the average peak time usage per broadband* user today is only around 2Mbps levels, that Gigabit Broadband ‘Killer app” still exists – the broadband speed test! – which needs to be supported. Most new Fiber-to-the-Home (FTTH) networks can handle this widely used application, having the available access capacity to both support the full Gigabit per second burst satisfying the network speed test while still supporting peak time applications.

Many industry analysts are surprised to hear that most Gigabit Broadband players are using the fiber sharing GPON technology, and not point to point (P2P) Ethernet, FTTH technology.