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There are numerous applications for foot traffic or Presence Analytics and even more being thought of daily. For example, you could deliver relevant content, ads, services and offers to loyal visitors or visitors within proximity to something, determine effectiveness of new displays and marketing campaigns at a single site or across multiple and determine which sites or areas within a site are drawing the most traffic during which hours to staff accordingly.You can also determine which areas of a building are occupied for public safety in an emergency or perhaps determine which areas of a building are occupied for an energy control system to proactively control lighting, heating and air conditioning to reduce energy costs.
Imagine getting turn-by-turn directions throughout a museum and each exhibit or art piece being explained on your mobile device. Imagine the exhibits and pieces you like influencing your journey throughout the rest of the exhibit. Imagine digital signage and music updating to match your tastes and preferences. Imagine being offered a special on your favorite wine as you walk by the restaurant. Imaging being offered a quick and easy seating upgrade if the VIP seats aren’t filled. LBS promises all this and more and future enhancements such as 802.11revMC and Angle of Arrival promise to make it more and more accurate over time.