As availability of Gigabit services increases across cities and communities nationwide, over 50 million (18%) Americans now have access to Gigabit services. With cable MSOs and telcos expanding coverage, it’s becoming common to see multiple Gigabit providers and, as a result, broadband speeds are becoming less of a competitive differentiator. So how can service providers innovate to win in this highly competitive broadband battle?
In a recent USTelecom webinar, Jeremy Harris, ADTRAN Director of Subscriber Experience Solutions, pointed to a powerful analogy about innovation in the Audio Industry taken from The Harvard Business Review’s article on Technology Innovation. While the Audio industry was focused on delivering higher audio quality (Super Audio CD vs. DVD Audio), MP3s revolutionized the music industry by focusing on music portability and file sharing, at a lower audio quality.
Jeremy outlined the need for service providers to understand innovation dimensions for telecommunications and their utility to subscribers.
For telecoms, broadband speeds and latency have begun to flatten in their perceived utility to users as 100Mbps speeds and +25ms latency very much meets today’s application needs. Service providers need to focus on delivering simple, intuitive and high-quality user experiences to differentiate and win subscribers. Jeremy highlighted the technologies that can fundamentally improve the subscriber experience resulting in increased service velocity and reduced subscriber churn though the use of advanced subscriber and network analytics, software-centric operations and virtualized service delivery.
by: Dieter Kortmann, Director, Partner Management Europe and Harald Bock, VP, Network & Technology Strategy
Broadband fixed and mobile network operators can’t compromise. They must be able to scale quickly to meet capacity demands for new services and applications. They must escalate operations to run mobile, residential, and enterprise on the same infrastructure to address the evolving requirements of IoT and cloud computing. But how do they meet these demands while reducing space, power, and footprint? Coriant and ADTRAN are committed to delivering best-of-breed open, programmable, and scalable solutions. Merging highly scalable CORD-based physical layer agnostic SD-Access architectures with high performance, low power 100G+ aggregation and transport affords our customers cost-effective rapid service innovation while providing the highest QoE and optimal service choices for subscribers.
Seamless Pay as You Grow from 100G to 800G in 1RU
Coriant is leading the charge for scalable, open, and disaggregated solutions in the hyperscale era. Empowered with the Coriant Groove™ G30 Network Disaggregation Platform, operators for fixed, mobile, and Cable MSO networks can leverage the multiple benefits of the pay-as-you-grow solution to adapt to evolving end-user demands. New services can be introduced with the installation of pluggable components in a 1RU Groove chassis. Coriant is simplifying our customers’ experience while embedding the smartest, next-generation technology in the smallest hardware – all while embracing the open platform concept to help our customers avoid vendor lock-in. Coriant customers move to the next level in operational efficiency and configuration flexibility with the Groove advantage: lowest power, lowest footprint in the market for an Open Line System and transponder/muxponder solution, and open and standardized control APIs.
To learn more about the Groove G30 in combination with ADTRAN’s leading open broadband access architecture, visit the ADTRAN booth at the Broadband World Forum, October 24-26, 2017, in Berlin.
Harald Bock is VP Network & Technology Strategy at Coriant and has 20 years of experience in the telecom market working in a various different positions from research & development to sales & product strategy.
Dieter Kortmann is Director Partner Management Europe at Coriant and has worked in the telecom industry over the last 20 years in different positions from service and sales engineering to sales.
Earlier this month, the SDN use case for broadband access progressed further within the open networking consortiums. AT&T submitted the first version of Virtual Optical Line Termination Hardware Abstraction (VOLTHA) software-defined access (SD-Access) specification into the Open Networking Foundation (ONF). VOLTHA provides a framework to support broadband access in the cloud, pairing nicely with the Central Office Rearchitected as a Datacenter (CORD) initiative. Regarding CORD, it was AT&T, again, and other forward thinking service providers that partnered with ON.Labs several years ago to develop the architecture. The goal of CORD is to provide a reference architecture for SD-Access evaluation platforms for field trial on commercial operator networks. It should be noted that ON.Labs was folded into ONF around a year ago, so CORD, VOLTHA and (Open Networking Operating System) ONOS all fall under the purview of the ONF.
As cable MSOs plot their technology future, the concept of fiber deep takes on more prominence. Fiber deep has many benefits, all centered around giving cable MSOs the technology architecture required for relevancy in the Gigabit age Watch Video.
A deep fiber architecture removes electronics from the head end and places them at the network edge, closer to customers. In so doing, cable MSOs can better deliver gigabit capable broadband to a smaller subset of customers than if delivered from the head end, enabling a much better broadband experience – one that will be increasingly necessary.
Competition from FTTH equipped telcos for better broadband is on the rise. AT&T just announced their FTTH footprint now reaches 5.5 million locations, and they now have close to 2 million FTTH subscribers. They eventually will reach 12.5 million locations, and perhaps more. Verizon is ramping up aggressive FiOS promotions as well and potentially looking to expand their FiOS footprint through their One Fiber program Learn More.
Given the fast pace of progress with G.fast, it’s sometimes difficult to believe that the ITU gave its final approval for the ITUT-T G.9701 G.fast standard just three short years ago. Since then, G.fast has established itself as a key enabler of the Gigabit society, with 22 carriers in 18 countries having deployed or trialed the technology as of 2016. Ovum predicts 30 million G.fast subscribers by 2021.
Accelerating G.fast innovation is significantly contributing to this progress. This latest example includes lab trials of coordinated dynamic time allocation (cDTA) and 212 Mhz transmission. Deutsche Telekom (DT) is in lab trials with ADTRAN for these latest innovations, which promise to enable gigabit type performance over a single copper pair. DT is evaluating this technology for fiber-to-the-building applications, which will enable ultra-broadband access at lower cost than FTTP, and with less disruption to customers.
5G officially made it to Gartner’s hype cycle in 2017 and it promises more than just faster wireless Internet – from connecting billions of Internet of Things (IoT) devices, to enabling self-driving cars, to delivering more reliable and secure wireless broadband, 5G is key to a smart connected world of the future. On the other hand, 5G involves a new Radio Access Network (RAN) architecture that involves 10 times as many cell sites, known as 5G densification. In turn, each of these 10s of thousands of cell sites require multi-gigabit, highly-reliable front-haul or back-haul connectivity.
In 2013, over 40 million Target customer accounts were compromised via a security breach. Target’s systems were not even to blame, as the breach occurred via an attack on one of their third party vendor’s IT systems. Other high profile attacks have followed, and there are countless others which don’t make national headlines. If maintaining tight security is an issue for a brand name such as Target, imagine how difficult it is for a SMB enterprise to ensure their systems are locked down.
Cybercriminals see SMBs as an easy target, and businesses are aware they need to do something to protect their sensitive data. With complex and expensive security solutions out of their reach, these organizations need something that is easy to deploy and manage, while providing top flight security features at an economical price. Enter the newest addition to ADTRAN’s ProCloud Subscription Services suite, NG Firewall Powered by Untangle, which provides a cloud-based approach that is changing the network security landscape for SMBs and the managed service providers (MSPs) who support them.
A total of 207 rural broadband providers accepted $5.283 billion in the FCC’s Alternative Connect America Cost Model (A-CAM) program, which is a part of the broader Connect America Fund program. This funding will be provided in annual increments over the next ten years to support the expansion of rural broadband across America.
According to the FCC, this A-CAM funding will support bringing broadband to over 631K locations in 43 states. Many existing ADTRAN customers have chosen to participate in the A-CAM program and are planning broadband projects as a result. This funding infusion also provides added benefits to our customers by releasing capital for network upgrades and expansions in other areas. Some of those projects are already underway.
As a number of factors converge to herald a new software defined shift, and with SD access becoming mainstream, software defined networks (SDN) and network function virtualization (NFV) are increasingly working their way into the wider communications discussion.
But what does it mean for service providers? Why is now the right time to embrace it?
While the terms SDN and NFV are bandied around, the lack of industry education around them poses a potential barrier when trying to link the potential of this new technology and the way we do business more widely.
What this means for how we do business
As the world becomes increasingly digital, it’s impossible to ignore how SD access might influence a large-scale shift to a much more inclusive, flexible and fair way of doing business.
I recently joined a SCTE webinar my colleague, Joerick Santiago, who was presenting on the different methods for mitigating and eliminating Optical Beat Interference (OBI) from your RFoG network. As the number of subscriber being added to FTTH networks utilizing RFoG continue to rise, the risk for a poor customer experience rises with it due to the increase in upstream traffic, often times simultaneously, from multiple subscribers. Ultimately, this traffic occurring at the same time can lead to disruptions in service, which leads to customer service calls and costly troubleshooting. In a worst case scenario, it can lead to loss of subscribers if the problem is not resolved.
It was interesting to me that regardless of your deployment model, pure RFoG or a hybrid RFoG/EPON, OBI is still a threat to your subscriber’s experience. Joerick went on to explain the different solutions available today for OBI mitigation – wavelength randomization, active splitter, selectable upstream - bringing to light the pros and cons associated with each.
What’s the future of service providers – telecom and cable companies – in the emerging platform economy? Connectivity and mobility are fundamental, for sure. But right now it feels like our industry is just a spectator as the really big changes unfold. No more a participant in that transformation than, say, Goodyear and Continental are in the tectonic shift to autonomous electric vehicles. Part of the furniture; not part of the conversation.
Why is that? Do you think we should talk about it? Figure out what the platform future could look like? So welcome to the Great Telecom Platform Debate. My goals for this blog are to frame that debate and throw it open to the industry. We’ve attracted the help of some real experts to get us started, including Laura Reillier - Demystifying Platform Strategy: Five key questions answered and Richard Feasey - Do Telco Platforms make Net Neutrality Rules Irrelevant? Share your thoughts with us…
We’ve become accustomed to clicking a button on our phones to summon a ride or book a room on Airbnb or to adjust our home thermostat. Platform companies Apple, Alphabet, Microsoft, Google and Amazon dominate the top market cap spots on the stock exchange. This was not the case as recently as five years ago when only one tech company was among the valuation giants. Futurist Mike Walsh made the observation that “change appears incremental until it’s too late”. Companies that are not working to migrate from purely linear pipeline business models to the platform economy will wake up one morning and realize that the world has changed.