HUNTSVILLEAla.-- (September 13, 2018)—ADTRAN®, Inc., (NASDAQ:ADTN), the leading provider of next-generation open networking solutions, today launched its enterprise Wi-Fi solution for service providers, featuring machine learning technology and a 100% cloud-managed IT model. The new offering enables service providers to easily bundle competitive services, simplify management and reduce install time to reach the large, underserved small business market.
“Enterprise-grade Wi-Fi offerings are critical for service providers seeking to expand into the small business space,” IHS Markit’s Service Provider Technology Team Principal Analyst John Kendall said. “However, it is not enough to merely offer simple Wi-Fi; a service provider looking to expand into this space must offer a premium, managed Wi-Fi solution at a competitive price point. This can be the cornerstone of a SMB-targeted campaign that addresses millions of new potential customers.”
According the U.S. Census Bureau 2015 Statistics of U.S. Businesses (SUSB), there are 5.8 million total SMBs in the U.S., and the total addressable market for micro and small business Wi-Fi in the U.S. alone exceeds $2.8 billion. Whether a local attorney, doctor, motel or independent coffee shop—all expect fast, reliable Wi-Fi. Typical enterprise-class Wi-Fi solutions are too expensive and complex for these organizations with limited to no IT staff. Further, they require on-premises controllers or software, which means additional install time and more to manage for the service provider.
ADTRAN is now empowering the more than 2,500 service providers in the U.S. already selling managed services to the burgeoning small business market to uniquely position themselves to capture new Wi-Fi opportunities with a simpler, more cost-effective solution. ADTRAN’s new offering is designed to enable service providers to maximize CAPEX and OPEX savings, increase Average Revenue Per User (ARPU), create “sticky” customers and increase competitiveness.
“Subscribers are increasingly judging the quality of their internet experience based on the quality of their Wi-Fi,” ADTRAN Manager of Wi-Fi Technology and Strategy Ken Fernandes said. “ADTRAN’s new enterprise-class Wi-Fi allows service providers to help their cost-conscious micro and small business customers by simply bundling ADTRAN APs, while reducing costs and complexity. Service providers can now upsell and seamlessly upgrade their subscribers to enhanced services and features, further increasing ARPU.”
ADTRAN’s enterprise Wi-Fi offering includes the following:
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit www.adtran.com, Linkedin and Twitter