In this talk, Greg Luhman, Business Development Manager, ADTRAN, talks about why superior SaaS applications for subscriber and network care are extremely important to ensure that service providers provide the highest-quality customer experience possible. Bandwidth is only one of many factors that affects overall customer satisfaction. A great product is one that easy to access and use, easier to support, and provides important metrics that operators can use to upsell and cross-sell products. Such a product helps build brand equity and generates greater customer satisfaction.

  • Increase monthly ARPU
  • Increase your Net Promoter Score
  • Lower Churn
  • Reduce Truck Rolls