Application and Website AnalyticsApplication and Website Analytics scour data around which websites people go to, which search terms they enter, which applications they use, which social media they engage in (and for how long), if they buy something, and other relevant data. It’s presented to the customer via user-friendly dashboards, notifications, reports, and APIs that interface with third party CRM, POS and advertising systems. This was originally designed for IT to be able to report on which websites and applications were being used on the network, firewall them – block or allow, bandwidth allocate them, and prioritize them with QOS but has since taken a central role in assessing the on-line behavior of a user on premise.
One of the many applications for Applications and Website Analytics is quantifying and embracing showrooming. Showrooming is the practice by shoppers examining merchandise in your store without purchasing it, while shopping elsewhere online with a mobile device to find a lower price. Application and Website Analytics bring you wide visibility into this practice allowing you to quantify the impact by analyzing things like the products your customers browse online, the search terms they use, and the social media they engage in, and at the same time embrace it by redirecting shopper’s mid-surf and offering price matching, faster delivery and onsite fulfillment.